What we do - Online editing
Stop these informational one-night-stands!
More than 600 characters would be thrilling.
Still, the majority of information on
the internet is provided as texts. And, to be sure, this will
be so for the near future, even though more and more so-called
multimedia formats and broadband connections can be found
nowadays. Articles and journalistic pieces change; with audio
and video files or animations the are much more multimedial
than they used to be. But, nevertheless, the royal format
of online-journalism is still mere text.
But what has one to bear in mind when
writing texts for the online medium? For example, is it really
true that stories written for the internet have to be much
shorter than texts written for the printed medium? Of course,
this is not true, its a mere myth. But, still, stories have
to be readable - and reading on screens is difficult and can
even be painful. How to display texts on screens in the best
way can be learned in this seminar.
There are many similarities between texts
for online- and printed media. But there are as many differences
which have to be pointed out. What are, for example, the criteria
for headlines on the internet? How to write leads for texts
which you can only read after you click on a link? Of course,
these leads do not only have to tell the reader what the text
might be about. They have to »lure« the reader
into the text. Why is it better - from time to time - to have
redundant parts of texts? And, by the way, how does one link
»correctly» to other websites or webpages with
related stories? Is there a wrong way to link? Of course,
on journalistic websites there is a wrong way, because a user
always have to know from the start where the link might lead
him or her.
The seminar also concentrates on other
aspects of online editing. For example, how does one handle
pictures and graphics? Is it just a matter of choosing some
nice picture? Or are there criteria how to publish pictures
on the internet? And which information has to be visible on
the homepage, which information might be displayed on different
pages? How can one edit multimedia formats and work with audio
and video files on the web?
There are so many questions to editing
journalistic texts for the internet. The seminar is set out
to answer most of them on a theoretical and practical basis,
The seminars are offered in different
forms, specialised to the needs of the participants. They
last from one to five days and have been organized for