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What we do - Online editing

Stop these informational one-night-stands! More than 600 characters would be thrilling.

Don't forget the ALT-tag  

Still, the majority of information on the internet is provided as texts. And, to be sure, this will be so for the near future, even though more and more so-called multimedia formats and broadband connections can be found nowadays. Articles and journalistic pieces change; with audio and video files or animations the are much more multimedial than they used to be. But, nevertheless, the royal format of online-journalism is still mere text.

But what has one to bear in mind when writing texts for the online medium? For example, is it really true that stories written for the internet have to be much shorter than texts written for the printed medium? Of course, this is not true, its a mere myth. But, still, stories have to be readable - and reading on screens is difficult and can even be painful. How to display texts on screens in the best way can be learned in this seminar.

There are many similarities between texts for online- and printed media. But there are as many differences which have to be pointed out. What are, for example, the criteria for headlines on the internet? How to write leads for texts which you can only read after you click on a link? Of course, these leads do not only have to tell the reader what the text might be about. They have to »lure« the reader into the text. Why is it better - from time to time - to have redundant parts of texts? And, by the way, how does one link »correctly» to other websites or webpages with related stories? Is there a wrong way to link? Of course, on journalistic websites there is a wrong way, because a user always have to know from the start where the link might lead him or her.

The seminar also concentrates on other aspects of online editing. For example, how does one handle pictures and graphics? Is it just a matter of choosing some nice picture? Or are there criteria how to publish pictures on the internet? And which information has to be visible on the homepage, which information might be displayed on different pages? How can one edit multimedia formats and work with audio and video files on the web?

There are so many questions to editing journalistic texts for the internet. The seminar is set out to answer most of them on a theoretical and practical basis, as well.

The seminars are offered in different forms, specialised to the needs of the participants. They last from one to five days and have been organized for

    the European Institute for the Media, located in Düsseldorf. The first three-day seminar took place in November in Sarajevo (Bosnia and Herzegovina). The second one was held in December in Pristina (Kosova).  
    Gruner+Jahr-Online-Volontariat, organized by Henri-Nannen-Journalist School and the Insitut für interaktive Medien (four days)  
    Berliner Journalistenschule (two days)  
    Deutsche Welle, Köln (one day)  
    Dr. Galwelat CIMdata GmbH für Weiterbildung (five days)  
    ZFP, Zentrale Fortbilung Programm (ARD/ZDF) (from two to five days)  
    PR Kolleg, Berlin (and and a half day)  
    Deutschen Hörfunkakademie, Dortmund (two days)  


  Website concepts  
  Online research